John Justin, born on January 17, 1917, in Nocona, Texas, became a pivotal figure in the cowboy boot industry and in the cowboy community. He began working in the family business, Justin Boot Company, at the age of six, assisting with lace-up boots. In the early 1950s, his dream of running the company became a reality. Beyond his business success, Justin had a significant impact on the Fort Worth Stock Show and Rodeo, beginning his association in 1959 and eventually serving as chairman in 1982. His civic contributions extended to the Fort Worth City Council, where he served as mayor and led the development of the Will Rogers Equestrian Center.
John Justin’s legacy is not only defined by the quality of his boots but also by his dedication to the cowboy community. Twenty-five years ago, the Justin Boot Company initiated a mobile sports medicine program for professional rodeo athletes, providing critical support from rookies to world champions. In 1991, John Justin collaborated with the PRCA, WPRA, and his company to establish the Justin Cowboy Crisis Fund, offering financial assistance to rodeo participants and their families in times of need. Under his leadership, the company became known for crafting quality boots and its compassion and support for rodeo cowboys. John Justin passed away on February 26, 2001, leaving behind a legacy of craftsmanship and care for the cowboy way of life.