Randy Bernard

Randy Bernard was a 28–year–old fair promoter when he was hired as CEO of the Professional Bull Riders in August of 1995. In 15 years, his talents and tireless work ethic took the PBR from obscurity to global heights. He was the first and only non-rider ever inducted into the Ring of Honor. Bernard wanted to bring in a younger audience. Out went the brass band, in came rock and roll. His early goals also included a great sound system at events, no dust and a consistent rule book. And to make the PBR profitable. Bernard started a PBR magazine, expanded the PBR World Finals and added the Touring Pro Division. With big financial help from Tom Teague, the PBR was able to buy back its television rights. “One of my most important decisions,’’ Bernard said. He also took the PBR to major markets, like Madison Square Garden in New York City.