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The Cowboy: An Immersive Journey

LIMITED TIME!

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Step Inside the American West – FOR A LIMITED TIME!

The Cowboy: An Immersive Journey

A bold new 360-degree experience that surrounds you with the landscapes, stories and spirit of the American West. Larger-than-life projections, sweeping soundscapes and historic imagery bring the story of the cowboy to life in a way you’ve never seen.

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THE COWBOY: AN IMMERSIVE JOURNEY

A First-Of-Its-Kind Historical Tale

Premiering exclusively at The National Cowboy & Western Heritage Museum in Oklahoma City, “The Cowboy: An Immersive Journey” is the result of years of creative collaboration which takes guests through the geography, history and biography of the people who made the American West.

Innovative Tech

Innovative Tech

Built by the creators of the Immersive Van Gogh and Immersive Disney Animation.

Rooted in History

Rooted in History

Stunning details pulled from The Cowboy’s collections.

Limited Run

Limited Run

Debuting in Oklahoma City before traveling the world.

What is an immersive?

IMMERSIVE

(im•mer•sive | \ ih-MUR-siv \ | adjective)

A museum exhibition designed to surround visitors with multi-sensory stimuli – such as large-scale projections, sound scapes, interactive technology and atmospheric environments – in order to create the feeling of stepping inside a story, artwork or historical moment rather than simply observing it.

The Cowboy: An Immersive Journey

The Cowboy: An Immersive Journey

What You’ll Experience

  • Stand in the vast natural world of the Great Plains, Rockies and Southwest
  • Experience the thunder of a cattle drive and the rhythm of life on the trail
  • Watch towns, ranches and rodeo culture reshape an evolving American West
  • See the cowboy become an American icon through Wild West shows and Hollywood
  • Meet the modern American West – ranchers, cowboys, cowgirls and rodeo athletes – narrated by Tom Selleck
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The Cowboy: An Immersive Journey

Members Save! Here’s How

If you are a member of the Museum, you will receive an automatic discount on your ticket to the Immersive experience, along with your free admission to the Museum.

All you need to do is enter your membership email address when you are ordering your Immersive ticket and your discount will be automatically displayed.

Want to save today? Become a member!

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Group Rates Available

Explore the Immersive with a Group

Have a school, church or tour group interested in coming to “The Cowboy: An Immersive Journey”?

We have put together special rates for groups of 10 or more, who are looking for an unforgettable experience learning about the history, geography and stories of the American West.

Click below to select your date and reserve your discounted tickets.

Reserve Group Tickets 20 or More? Click Here School Group? Click Here

Journal of Jack Bailey

Our Guide

This immersive journey is rooted in the journal of Jack Bailey, a 19th-century Cowboy on the cattle trail who took us through the authentic moments faced driving cattle to market.

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Featured Products

Shop the Immersive

The Cowboy: An Immersive Journey Campfire Mug

The Cowboy: An Immersive Journey Campfire Mug

$ 14.00
The Cowboy: An Immersive Journey Embroidered Dad Hat

The Cowboy: An Immersive Journey Embroidered Dad Hat

$ 36.00
The Cowboy: An Immersive Journey Die-Cut Sticker

The Cowboy: An Immersive Journey Die-Cut Sticker

$ 2.00
The Cowboy: An Immersive Journey Short-Sleeve Pocket Tee

The Cowboy: An Immersive Journey Short-Sleeve Pocket Tee

$ 28.50
The Cowboy: An Immersive Journey Short-Sleeve Tee

The Cowboy: An Immersive Journey Short-Sleeve Tee

$ 28.50
A Texas Cowboy's Journal: Up the Trail to Kansas in 1868 by Jack Bailey

A Texas Cowboy’s Journal: Up the Trail to Kansas in 1868 by Jack Bailey

$ 20.00
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The Cowboy: An Immersive Journey FAQ

How long does the show last?

Each showing is approximately 40 minutes.

When should I get there?

Showings begin promptly on the hour. Please plan to arrive on time or five minutes early.

Is this a separately ticketed experience?

Yes. The Cowboy: An Immersive Journey requires its own timed ticket.

Should I buy tickets in advance?

Advance tickets are strongly recommended. You can check our online ticketing calendar to see the show times that are selling fast.

What if the Museum closes due to weather?

If weather conditions require the Museum to close, guests who have pre-purchased general admission or Immersive tickets will be emailed directly with options to reschedule their visit or receive a refund.

If the Museum remains open but you prefer not to travel due to the weather, we’re happy to work with you to adjust your plans. Simply contact our Guest Services team, and we’ll take care of you.

Click here to email Guest Services

Is a VIP Experience available?

Yes. The VIP option includes exclusive memorabilia and priority access admission.

Do Museum members receive benefits?

Yes — Museum members receive free admission to The Museum and discounted tickets to the Immersive.

Is this a limited-time exhibition?

Yes. The experience debuts exclusively in Oklahoma City before traveling the world and is available for a limited run. It will return to Oklahoma City in July.

Are there places to sit?

Limited seating is available for guests. Guests are encouraged to move around the space for the best experience.

Do you allow food or beverages inside the immersive space?

For safety and equipment protection, food and drinks (including water bottles) are not allowed. 

Is the experience accessible to wheelchair users and other mobility devices?

Yes — the Museum is fully accessible, and the immersive environment should be navigable for wheelchairs, scooters and walkers. Scooters are available by request at the front desk.

Does the experience contain flashing lights or loud sound effects?

This exhibition contains bright lights that may cause discomfort for people with photosensitive epilepsy. It also includes depictions of motion that can cause motion sickness. Viewer discretion is advised. 

Part of the immersive experience is the music and sound effects, which can be loud at times. This may cause discomfort for people with sensitive hearing. Earplugs are available upon request. 

If you need to leave the gallery, you are welcome to re-enter through the lobby after taking a break.

Is the room dark?

The immersive environment is dimly lit to enhance projections. Exits are clearly marked with lighted signs.

Is it appropriate for children?

Yes. The show is family-friendly; however, some scenes (e.g., thunderstorms, cattle drives, loud moments) may be intense for very young children.

Is photography or video allowed?

Photos and videos are encouraged! Be sure to tag us “@nationalcowboymuseum” on Instagram and “@ncwhm” on Facebook and X/Twitter.

How early should I arrive before my scheduled time?

Arrive 10–15 minutes early to allow for check-in.

Are restrooms nearby?

Restrooms are located just outside the immersive space in the Museum’s west hallway near the Canyon Princess sculpture.

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