Ben Johnson Memorial Award
Perhaps the epitome of the “new breed” of rodeo cowboys, Larry Mahan was born in 1943 on a farm near Salem, Oregon. Always a rough stock rider, he earned more than a half-million dollars in a professional career spanning sixteen years.
Called the “cowboy in the gray flannel suit” by “Time” magazine, Larry Mahan thrived in the big business atmosphere of modern rodeo. His “Larry Mahan” brand of western clothes made him a trend setter in cowboy fashion. Mahan was also among the first professional hands to fly his own plane, conduct rodeo training schools, and hand out business cards on the circuit.
In addition to his style, showmanship, and business sense, Larry Mahan was a disciplined and consistent competitor in the arena. He took detailed notes on the rough-stock he encountered on the circuit, and he worked out in the gym. Although he never truly dominated a particular event, he nevertheless captured six all-around titles, including five consecutive victories. After retiring from the arena in 1977, Larry Mahan began a successful business career.
