Bio
The prestigious Brand of Honor will be presented to World Champion Bull 102 Promiseland (aka “Cripple Creek’s Promiseland”). The PBR Brand of Honor, created in 2011, is the highest honor a bovine animal athlete can receive. The honor is based on the animal athlete’s display of consistent championship caliber performances and career statistical records.
102 Promiseland became just the fifth bull to earn the distinction of YETI PBR World Champion Bull in 1999. The bovine made his PBR debut in January 1998, beginning a career that allowed 39 rides in 97 outs for a buckoff rate of 60%. He amassed a lifetime average bull score of 45.46 while facing several PBR greats, including multiple World Champions in Adriano Moraes, Justin McBride, and Chris Shivers, among many others, and recorded a career-high score of 48.5 points in Nashville, Tenn., in 2000.
