Bio
Known to many as a strong soul and staple in the rodeo community, Elsie Frost will be honored with the Sharon Shoulders Award. Created in 2010, the Sharon Shoulders Award recognizes the great women of professional bull riding and Western sports, whose work, partnership, and faith have been as integral to the sport as the athletes themselves.
Elsie, the mother of the late great Lane Frost, faced tragedy during Cheyenne Frontier Days in 1989 with the loss of her son, but she didn’t let the moment define her or her legacy. She leaned heavily into her faith and began giving out cowboy Bibles until the number rose to more than 400,000. She reached out to those around her and inspired them to become better men and women.
Through her faith, kindness, and humility, she has touched the lives of many and continues to leave a lasting impact. Known to many simply as “Miss Elsie,” the grace with which she overcame tragedy to help people find purpose and faith have helped her earn this honor to embody the Sharon Shoulders Award.
