Doug Scott is one of two recipients of this year’s Jim Shoulders Lifetime Achievement Award. Scott is the architect behind the F-Series Truck’s relationship with PBR, making Ford a brand now synonymous with the toughest sport on dirt. In the early 2000’s, Scott chartered a plane for a contingent of executives to travel to the Grand Rapids, Michigan PBR event, which converted the group into avid believers in the value of the growing sport. The experience set in motion a plan that has since transformed Ford into an authentic western lifestyle brand, highlighted by its title sponsorship of the elite Built Ford Tough Series. As a corporate pioneer, his support of an effective brand partnership between Ford and PBR has helped elevate professional bull riding to the global phenomenon it is today.
PBR Hall of Fame
Jim Shoulders Lifetime Achievement Award
Awarded in 2017
![Doug Scott](/wp-content/uploads/2023/03/Doug-Scott-285x300.jpg)
Doug Scott
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Ring of Honor
Awarded in 2017
![Lyle Sankey](/wp-content/uploads/2023/01/Lyle-Sankey-285x300.jpg)
Sankey, Lyle
Jim Shoulders Lifetime Achievement Award
Awarded in 2017
![Bill Selman](/wp-content/uploads/2023/03/Bill-Selman-285x300.jpg)
Selman, Bill
Brand of Honor
Awarded in 2017
![Mossy Oak Mudslinger](/wp-content/uploads/2023/03/Mudslinger-285x300.jpg)
Mossy Oak Mudslinger
Sharon Shoulders Award
Awarded in 2017
![Julie Carrillo](/wp-content/uploads/2023/03/Julie-Carrillo-285x300.jpg)
Carrillo, Julie
Ring of Honor
Awarded in 2017
![Bolin Ricky](/wp-content/uploads/2023/01/Ricky-Bolin-285x300.jpg)
Ricky, Bolin
Brand of Honor
Awarded in 2016
![Bushwacker](/wp-content/uploads/2023/03/Bushwacker-285x300.jpg)