Since 2010, the Professional Bull Riders started giving a Sharon Shoulders Award, recognizing the work, partnership and faith of one of the wives of a bull rider in the PBR. Jim’s association with Wrangler, the clothing manufacturer, as a sports icon and representative, until his death, is the longest association any sportsman had with a continuing sponsor. Sharon has continued that family association with Wrangler since Jim’s death in 2007.
Sharon’s good friend Donna McSpadden shared her desire to form a group of rodeo women to assist rodeo people with problems and financial needs. H.A.N.D.S. (Help A Needy Diva Survive) was started in 2003 and Sharon became one of the first to join, along with June Ivory, Liz Kesler and Donna. The membership of 50 women continue to send cards, and assist financially if needed, to those in the rodeo world who lose a family member, have a serious injury or health issue, or other serious problems. Sharon has always been at the forefront of this important organization.
Sharon always had a smile for everyone she met, and gave so much of herself to others. Her kindness has definitely been recognized and applauded by those that have been fortunate enough to know her.
She is survived by her brother, James Heindselman; her daughters, Jana and husband Robert Soza; Marcie and husband, Joel Roth; and son Marvin Paul and wife, Lori Shoulders; grandchildren; Dana, Justin and wife, Kim, James, Rob, Patty, Ellie, Buzz, Grace, Derek, Ashton, Langley and Logan. She was preceded in death by husband Jim, and daughter Jamie.
A celebration of life is being postponed at this time due to the restrictions of gatherings during the Covid-19 pandemic. Burial was at the New Sonora Cemetery with immediate family only. A public memorial will be held when it is safe to gather at the First United Methodist Church in Henryetta, OK.
Contributions can be made on Sharon’s behalf to the First Methodist Church, 1212 Lake Road, Henryetta, OK 74437, or to the Justin Cowboy Crisis Fund, 101 ProRodeo Drive, Colorado Springs, CO 80919.