Traditional Cowboy Arts Exhibition & Sale Tutorial

Posted on September 28, 2021 by Seth "from Marketing" Spillman in

The Traditional Cowboy Arts Exhibition & Sale is back October 1 and 2. The sale will be run differently this year, with our new Western Heritage app taking the place of ballot books and boxes.

Be sure to download the Western Heritage app for iPhone, iPad and iPod Touch and submit ballots here. The app can be used remotely or at the sale.
We’ve put together some step-by-step instructions that will walk you through the whole process.

Step 1: Download the App

Visit the Apple App Store, search “Western Heritage” and download the app by that title from True Oil, LLC. The app is ONLY AVAILABLE FOR iPhone, iPad and iPod Touch.

Step 2: Register and create a username and password

Once downloaded, open the app and proceed with the registration process by clicking on “register.”

Step 3: Log in and enter the show code

Use your username and password to log in. Once logged in, you will be asked for a show code. The show code will be provided to all registrants. If you haven’t registered to attend the show or participate in the sale, please visit

Step 4: Download the data to the app

After logging in, you may receive a prompt informing you of the amount of data the app needs to download. Press “ok” to begin the download. Depending on the device, this could take a moment.

Step 5: View the art and place your ballots

Once these steps have been completed, you may begin to view art and place a ballot(s) for the pieces you’re interested in purchasing. Select your art and add it to your ballot by clicking “Add to Ballot.” When asked if you are  sure if you would like to add that art to your ballot, say “yes.” Because of course you are!

Step 6: First and Second Priority Periods

Shortly after 6:30 p.m. on Saturday, October 2, users will be able to purchase works during the first priority period. Select “ballot” from the home screen to view all the works for which you have placed ballots. You will be able to purchase the works for which you were selected as the first priority. To purchase, click the green “Purchase Y/N” icon next to eligible works.

The first priority participant has until 6:50 p.m. to purchase before the work becomes eligible for the second priority participant selected.

At 6:50 p.m., if a work is still available, it then becomes open for the second priority participant to purchase following the steps outlined above.

At 7:10 p.m. the open purchase period begins and all unsold works are available for purchase on a first come, first served basis.

Step 7: Checking out

Once you have purchased art, if attending on-site please visit the accounting area to check out. If using the app off-site, you will be invoiced for your works purchased.

If attending in person and not using the Western Heritage app , you can visit our concierge table to place your ballots by 6:30 p.m.
If unable to attend or use the app, please fill out and submit the proxy form (must be received by 6:30 p.m. October 2). Download the proxy form here or request a form by contacting Trent Riley at Fill out the form and submit it via email or print out the form and mail to the Museum.
Browse the Online Catalog and pick out your favorite pieces today!

About Seth "from Marketing"

Chief Marketing Officer